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Selling your home?
Home Marketing System™
We begin marketing your home before it’s for sale!
No real estate company has a better plan for selling homes than the process laid out by GMAC Real Estate. We start marketing your home before it’s on the market.
We have a “buyer pool” of qualified buyers, some of whom may be interested in your home. Our commitment to you is more than finding a buyer for your home. Our job is to cause your home to be sold — to find the best buyer for your home.
Your goals are our goals. We start with you.
You’re an important part of our Home Marketing System. We depend on your knowledge of your home and neighborhood to help us attract the right buyers.
We start by reviewing the features of your home with you. Then we discuss special characteristics that make your home stand out to the buyers looking for homes like yours.
It really doesn’t matter who brings you the right buyer. What matters is, the right buyer gets to your home. That’s where our Home Marketing System shines. We make sure your home is known to real estate professionals in your local market and across the United States.
Pricing your home to get it SOLD.
As part of the Home Marketing System, our Home Market Analysis will also help establish a realistic price range for your home, but you determine the actual listing price. To get the best price possible for your home, some of the things we need to know include:
What you feel a buyer will pay for your property
How soon you need the property to sell
How you want to position your home by the asking price
Pricing a home above its market value reduces the number of prospective buyers willing to visit. Pricing below the market value increases the number of interested buyers. By establishing a realistic listing price, you help increase the percentage of prospective buyers who’ll look at the property.
The Pricing Pyramid
The price you set and the level of interest you create should reflect your selling goals. Utilizing programs like our exclusive Home Merchandising System enhances the perceived value of your property, increasing its desirability and marketability. Buyers comparison shop and our exclusive Home Merchandising System can show you how to prepare your home for sale.
The Home Market Analysis shows what’s happening in the local real estate market (what buyers are willing to pay for a home similar to yours, what they won’t pay and which homes are competing with yours for the buyers’ attention).
It takes more than a yard sign and a smile to sell a home. That’s why we developed the exclusive Home Marketing System and Home Marketing Upgrade System. To help you:
Obtain the best possible price for your home
Get the most favorable terms
Sell in the shortest period of time
Do it with the least inconvenience to you
Managing the sale of your home.
Today, homes aren’t sold — homes are marketed. At GMAC Real Estate, our role is not to sell your home; our role is to cause your home to sell. To manage the home selling process we use exclusive programs and tools from GMAC Real Estate. We then mobilize, coordinate and facilitate the efforts of the entire real estate community, using all the sales professionals to sell your home — not just one. Traditional marketing is no longer enough.
With the exclusive Home Marketing Upgrade System, we help you:
Select the right marketing strategies for selling your home
Define your selling goals and priorities
Take advantage of the upgraded home selling services available through GMAC Real Estate
Merchandise your home to enhance its perceived value and marketability
Market your home to the people who control buyers as well as the buyers themselves
There is only one real estate firm that can offer you more than two decades of family service heritage. It’s us — GMAC Real Estate.
If you agree that these services will help you reach your real estate goals, put our Home
Marketing Upgrade System to work for you. Today, homes are not so much sold as they are marketed.
That’s where GMAC Real Estate comes in, providing our sales professionals with the best marketing tools in the real estate industry to market your home. It may matter more through whom you sell your home than who actually brings the buyer. GMAC Real Estate assures you of working with an expertly trained real estate sales professional who brings qualified buyers to your property.
The Smart Move to Make™. GMAC Real Estate.
Our approach is to simplify the process of homeownership and provide you with all the services needed to do it.
• Exclusive real estate services bring you more value and expertise.
• Global relocation services move you to any destination.
• Trusted financial services add one-stop convenience.
For more information call McCluskey GMAC Real Estate 877-516-7692.
©Copyright GMAC Home Services, Inc., 2000. Photography and some text ©Meredith Corporation. All rights reserved. Printed in the USA. Most firms independently owned and operated. Availability of services may vary. Free offers may be regulated by law. If your home is currently listed for sale, this is not a solicitation for business. IN2136 GMAC is a registered trademark of General Motors Acceptance Corporation. |
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Contact Us
Sell Your Home
